The 5 Secrets to Wayfinding Signs
The 5 Secrets to Wayfinding Signs
As businesses expand and grow, wayfinding signs become a necessity. The process of implementing wayfinding signs from the beginning of new construction is quite different from the process of adding or updating wayfinding signage as a business expands. Many times temporary signage has played a role as the business grew and needed to quickly direct the flow of customers, deliveries or employees. This results in an unprofessional look and feel to the business. It can also be unsafe or in code violation if not handled properly.
There are five things to consider when a business needs to add or update its wayfinding signage:
Create a core team of at least 3 people from the organization to test, gather input, and help in the design process. They know first hand the questions that are asked on a daily basis from customers, delivery drivers and others.Ask an expert about code requirements for wayfinding signage. They can help guide you on sign height, text and ADA requirements.
Consider incorporating your brand throughout your wayfinding signage. As businesses grow and temporary signage is used for wayfinding many forget this is an important part of the overall branding. The cohesive look and feel of signage throughout the business by using brand colors, fonts and logos will create a lasting impression for your customers.
Review your wayfinding signage every time something physically changes in the space. This can be overlooked and even the simplest of changes can cause a change in the wayfinding signage.
Remember that wayfinding signage reinforces the tone of your business. By layering your brand in the different aspects of wayfinding signage you are creating a brand experience. This will engage your customers and allow them to know your business better.